Helping to Shape the Future of Higher Education.
A SMALL & NIMBLE AGENCY DELIVERING BIG & MIGHTY RESULTS
WITH OUR HIGHER EDUCATION PARTNERS.
+54%
Out-of-state enrollment increase.
+15%
First year, on-campus enrollment increase.
+42%
First year student deposit increase.
+40%
Increase in applications & acceptances.
+39%
Student enrollment increase.
SONOEDU is a collaborative group of marketing and strategy professionals dedicated to defining the voice of educational institutions through bold, inventive campaigns and brand platforms tailored to the true voice of your school. In educational marketing, one size does not fit all. Our commitment is to find a balance of brand positioning, story-telling, messaging and marketing activation that delivers results and positively impacts your bottom line.
The landscape
of higher education
marketing has changed...
With less in-person touch points and more flexibility in how students can embrace their educational journey, schools need to adopt a more robust approach to reaching prospective students through authenticity and conversational marketing that aligns with real life in today's digital world.
Since our inception, SONOEDU has engaged with a number of schools throughout the country to develop marketing strategies and integrated campaigns. We have activated across various mediums including TV, Radio, OOH, Direct Mail, Digital, Social Media, Viewbooks, Brochures, Welcome Kits and much, much more.
SONOEDU differentiates itself from the competition in that we are solely focused on helping colleges, universities and secondary schools with their marketing, communication and enrollment needs, but with a thoughtful, flexible and cost conscious approach.
Featured Case Study
Defining the marketing voice for the University of Maine
The University of Maine was facing an enrollment crisis in attracting out-of-state students across New England and Mid-Atlantic regions. UMaine was often considered a "safety school" and after researching the school's brand awareness, we found that students were unaware of the high quality education, athletic programs, culture and surrounding community that were available. We were challenged with developing an Enrollment and Branding Strategy that defined the academic potential as well as the culture and personality of UMaine.
The Define Tomorrow campaign was initially a year-long initiative that began in 2016 but has continued every year due to the strategic foundation created and its successful impact on increasing enrollment numbers year-over-year.
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PERFORMANCE RESULTS
60% increase in Inquiries
54% increase in out-of-state Enrollments
$50 Million in additional University revenue
