From concept to execution, we are driven by passion, growth and connection.
For close to 10 years, we have been engaged with the University of Maine and the University of Maine System helping them with a number of marketing activation strategies and executions. During this time, one of our main objectives has been to increase enrollment with students across the state of Maine, in regional states across New England, the Mid-Atlantic and targeted cities across the country.
SUNY Oswego, located in upstate New York on Lake Ontario, was looking to develop a new enrollment marketing campaign to highlight the value the school offers to in-state and out-of-state high school students. Through a competitive RFP process, SONOEDU was selected to create a refreshed marketing campaign and outreach plan, all within a 3-month window to impact the next enrollment marketing cycle.
SONOEDU was approached by Bay Path University looking for a new marketing agency to help drive enrollment growth, and one that could help them with a communication re-branding effort. With our years of experience in higher education marketing and our ability to strategize, concept and execute quickly, we won their trust in advancing their marketing initiatives.
The University of St. Joseph tapped SONOEDU to develop a connective 360Ëš marketing campaign that defined an emerging voice of their young professional female students, giving them the confidence to embrace their educational journey. We developed the “I Will” campaign to allow for robust conversation with prospective students, reaching them through traditional and non-traditional touch-points.
SONOEDU developed a rebranding campaign, "Salem Today", and a new scholarship program, "The Salem Promise", that included TV advertising, social media, public relations and a new financial aid strategy. This initiative drove significant results including a 28% increase in deposits and an 11% reduction in the discount rate.
